Having a solid lead generation strategy sets you ready to be in control. Having control over lead generation means having control over the amount of incoming work. Also, it puts you in control as to which ideal customer you are looking to attract and convert.
First, second, and third-party data have been around for quite some time. The majority just wasn’t aware of the distinction between them. The discussion really started when Google and Apple introduced application and software updates that affect the collection of third-party cookies. I get lots of questions about cookies. This article covers the definitions of … Read more
How can we utilize modern marketing to create new customers in an offline store? That was the question me and a client were facing at the beginning of 2020. Fortunately, we already knew that online product sales benefited from personal and tailor made advice (that works). It appeared to be the key to creating happy … Read more
De komende twee maanden neem ik je mee in de wereld van marketing technologie simpele tools en software die jou zullen helpen aan een betere workflow en aan betere resultaten. In dit artikel duik ik specifiek in op de technische inrichting van een geautomatiseerde lead campagne. Van acquisitie Heb je hier vragen over, of wil … Read more
