I’m currently with Sprints & Sneakers building an amazing team, helping great partners.
Wanna talk growth? Hit me up on Linkedin.
Maximizing shareholder value through getting more sales, better retention and happier customers who come back for more. Are you next?
I aim to find out about the decision making process of your customer. Then it's my job to find the business and tech people to find a way to reduce friction for the end-user while maximizing happiness.
Want to receive growth case studies?
Join over 300 others who receive my infrequent case studies on retail, saas and ecommerce businesses.
Start here
I’m Bas and I help businesses to get more clients, and to turn clients into ambassadors that lasts beyond the first (and second, ha) transaction.
Companies I’ve worked with
I started my career in retail sales, where I learned that success isn’t just about numbers. It’s about building real relationships with customers. I earned recognition as the top sales rep, excelling in performance and NPS. This shaped my approach to growth marketing.
In digital marketing, I mastered using customer data platforms (CDPs) to create precise customer profiles while meeting privacy regulations. I focused on conversion rate optimization (CRO), ensuring campaigns weren’t just driving traffic but converting leads into loyal customers.
In performance marketing, I honed strategies to scale growth efficiently. My focus was on aligning full-funnel marketing with business goals to ensure long-term value. This is also where I learned about product led growth while working with websites and apps that had growth embedded in their functions. Adding friends, progressive information availability and those things. That really excites me and still inspires me today to embed product growth in all we do.
At Sprints & Sneakers, I built and led a team from 0 to 8 FTE – still am today. Here, my job is to drive growth for companies like Google Cloud, Shell Recharge and DSM Keukens. Here, I’m responsible to set growth strategy while overseeing experiment execution quality and bottom line results. The main question I ask is – how do help the end consumer in making the right purchase decision?
"Bas is een échte marketeer en prettig persoon om mee samen te werken. Duidelijk in zijn communicatie en komt zijn afspraken na. Bas is transparant in zijn manier van werken en betrekt je als klant in zijn denkproces en gemaakte keuzes. Dit maakt het dat ik prettig met hem kan samenwerken en tegelijkertijd van zijn expertise kan leren."
Samenwerken met Bas was een feestje. Hij denkt vanaf het begin mee vanuit de merkwaarden en zijn werk had direct toegevoegde waarde. Ook zijn snelheid en communicatievorm zorgen voor een leuke en effectieve samenwerking!
There’s three ways I can help you create value that lasts
01
Customer centric growth strategies
I design product led and data-driven strategies that align with your customers’ needs, guiding them through each stage of their journey—ensuring they get the right information, at the right time, in the right way.
02
Training on growth way of working for marketing teams
Through hands-on mentorship and team training, I help product managers and growth marketers execute campaigns that resonate, ensuring your marketing delivers true value that turns customers into brand advocates.
03
Full funnel marketing execution
I manage and optimize paid ads, email campaigns, and conversion strategies, always focusing on creating value embedded in the core of the website, product or service that strengthens perceived value so they can – again become brand advocates.