Are you a growth hacker looking to get ahead? To succeed, you need the right tools. Every growth hacker needs a toolkit tailored to their needs, but there are a few tools that every growth hacker needs to succeed. In this article, we’ll discuss the minimum set of tools needed as a growth hacker, so you can craft your own toolkit and get to work.
1. Email Marketing Software
Email marketing is a powerful tool for growth hacking. It helps you keep in touch with your existing customers, while also attracting new leads. To get the most out of your email marketing efforts, you need the right software. Look for an email marketing tool that offers a wide range of features, including automated campaigns, email personalization, and A/B testing.
I like Active Campaign for its easy setup, Omnisend for its speed, Klaviyo for it’s Shopify integration and Mailchimp because everyone knows how to use it.
2. Analytics Platform
Analytics are essential for growth hacking. Without analytics, you won’t be able to track and measure your progress, or identify areas for improvement. Look for an analytics platform that offers comprehensive data collection and reporting, as well as predictive analytics to help you make better decisions.
Here’s a list of analytics tools I use
- Google Analytics 4 (Are you on GA3 still? Hit me up, we offer done-for-you migration services)
<h2>3. Content Management System</h2>
Content plays a crucial role in growth hacking. You need to create content that resonates with your target audience and drives engagement. To do that, you need the right content management system (CMS). Look for a CMS that offers powerful content creation and management tools, so you can quickly create and publish content.
This is not something you choose along the way, but rather something you determine before you start building. WordPress is still used for basically anything that’s not e-commerce, but webflow is catching up. Are you in Ecommerce? Then you’re probably into Shopify. The Basic setup offers enough to setup shop and scale, and when you get larger you can easily migrate to Shopify plus which lets you (or us 😄) add custom features that range from custom analytics tracking (did I hear datalayer events setup?) to custom checkout options.
<h2>4. Social Media Management Platform</h2>
Social media is a key component of growth hacking. It helps you reach a wider audience, while also driving engagement and conversions. To maximize your social media efforts, you need a social media management platform. Look for a platform that offers scheduling, analytics, and collaboration tools, so you can easily manage all of your social media accounts.
I’ll do another wrap up on these tools but I can really advise Meta’s built in content planner. Also check out linkin.bio to get the most out of your Instagram feed.
<h2>5. Project Management Software</h2>
As a growth hacker, you need to stay organized and keep track of the various projects you’re working on. Project management software can help. Look for a software that offers task management, collaboration, and reporting tools, so you can easily manage your projects and collaborate with other team members.
I’m not a big fan of programmes – I like building things in google sheets. BUT. If I had to choose, I would say, Monday or Asana from start to end. Are you in the technical field? Then I can recommend Jira Atlassian – But I haven’t set that up myself before, just worked with in on a couple of projects. So I can’t help you with questions on the latter.
<h2>6. Experimentation Platform</h2>
Experimentation is a key part of growth hacking. To test different hypotheses and optimize your efforts, you need an experimentation platform. Look for a platform that offers A/B testing, multivariate testing, and other advanced testing capabilities, so you can quickly and easily test different ideas.
When I setup customer data platforms, I used Blueconic a lot. Both for experimentation as data / profiling storage. A cheaper alternative is Gempages in shopify, Google optimize for basically everything else.
<h2>7. Automation Platform</h2>
To get the most out of your growth hacking efforts, you need to automate certain tasks. Automation platforms can help. Look for a platform that offers workflow automation, so you can quickly and easily automate repetitive tasks.
Everyone knows Zapier, a couple among you might know Make, but I’d stick with the easy to use option unless you need advanced automation scenarios.
Growth hacking requires the right tools. To get the most out of your efforts, you need the minimum set of tools discussed in this article. Make sure you have the right email marketing software, analytics platform, content management system, social media management platform, project management software, experimentation platform, and automation platform. With the right tools, you can craft an effective growth hacking toolkit and take your efforts to the next level.